OURA RING

The Product: The Oura Ring is an advanced sleep and activity tracking device.

The Idea: To present the ring as both a significant wellness commitment to oneself and a chic, physically discreet item. "Put a ring on", "Say yes to", and "Commit to" are all phrases of dedication and affirmation. In addition, a lighter tone in the body copy was utilized with jargon such as, "Slip on the ring and lace up your shoes."