Palmless
Palm oil is in almost everything–from your beauty products to your lunch–and it's a significant cause of deforestation. The solution? Palmless: a palm-oil free alternative that doesn't wreak havoc on the environment.
Since Palmless's signature product had yet to launch, their team wanted their new website to reach potential consumers and partners equally. Subsequently, I wrote pages that spoke to B2B and B2C audiences while still educating users on the palm-oil problem and building anticipation for the upcoming product launch.
Social Media Halloween Campaign
The Palmless brand launched on 10/30/22. I created content that aligned with Halloween and brought awareness regarding the palm oil found in Halloween candy.
Website
I wrote, wireframed, and built the information architecture for the Palmless site.
