The Remington
The Remington Suite Hotel and Spa is the premiere boutique hotel in Shreveport, Louisiana. A different artist inspires each room at the hotel, leading to a wild and eclectic aesthetic. I was tasked with delivering a fresh brand voice and unleashing this zany personality across an entirely new site.
Homepage Ticker
I wanted to immediately introduce the user to The Remington’s off-the-wall personality. The result was a “mood board” paragraph, written in full below and presented as a ticker on the site’s homepage.
We’re the first time Bob Dylan went electric. We’re going for a run in the rain. We’re black pants with a pink stripe. We’re Aretha Franklin singing Eleanor Rigby. We’re a midcentury railroad train with wifi. We’re Pistol Pete dribbling behind the back. We’re a martini with a slice of cucumber. We’re Annie Oakley, showing the guys who’s boss. We’re your dad’s favorite boots with brand new laces. We’re everything you deserve and nothing you expected. We’re history with flair.
