Waterpik® Sonic-Fusion®

The Product: The Waterpik® Sonic-Fusion® is a two-in-one toothbrush and waterpik that allows you to brush and floss simultaneously. 

The Idea: Allow the consumer to absolve themselves from the guilt of consistently lying to their dentist about their flossing routine. "Twenty-seven percent of adults lie to their dentists about how often they floss their teeth...Fourteen percent would rather clean the toilet. Nine percent would rather sit in gridlock traffic for an hour. And 7 percent would rather listen to small children crying on a plane."  -NPR.

By presenting the Waterpik® Sonic-Fusion®  as a new product capable of breaking the cycle of lies between patient and dentist, the consumer can have both cleaner teeth and a cleaner conscience.